We're intentional about what goes IN, AROUND & ON little ones

It's simple: We care about kids. Their health, imaginations & little personalities. We care about the world they are growing up in, too. That's why we offer products you can feel good about. Non-Toxic, Safe, Natural, and Organic ingredients whenever and wherever possible. Long Live the Kid!

Wash with Water | Unscented Diaper Protection Cream All-Natural & Eco-Friendly
VIVAIODAYS | Vegan + Organic Apricot Oil Nourishing Face & Body Lotion 3.4oz (2-Pack)
Babymama Baby Lotion | Natural, Eco-Friendly Baby Wash Made in Australia
Willow by the Sea | 100% Organic Baby Oil | Small Batch Made in Australia
BareBaby Premium Organic Moisturizing Lotion | Made with Aloe Vera, Coconut Oil, Shea Butter, Safe and Non-Toxic (8oz)
ThinkBaby Non-Toxic Shampoo & Body Wash - Tear Free - Papaya (8oz)
BeginAgain | Non-Toxic Bathtub Pal Assortment 12-peice | 100% Natural Rubber, Eco-Friendly Imaginative Toys
BeginAgain | Green Keys Clutching and Teething Toy | Eco-Friendly Imaginative Toys | Non-Toxic & Made in USA
Chewable Charm | 100% Organic | Rainbow Macrame Teether | Made in the USA
Chewable Charm | 100% Organic | Rainbow Macrame Teether | Made in the USA
Chewable Charm | Classic Pacifier Clip - Wood + Grey | Made in the USA
Chewable Charm | Bunny Silicone + Wood Teether | Organic Beech Wood | Made in the USA
Tenth & Pine | Organic Short Sleeve Bodysuit | You Are My Sunshine
Mirasa Design | 100% Organic Cotton + Azo-Free Dyes | Hippo-Rhino Onesie
Winter Water Factory | Long-Sleeve Romper | Organic Cotton, Water-based Inks, Made in USA
Tenth & Pine | Organic Long Sleeve Bodysuit | Hello
Seaslope Kid's Beanie | Handmade in the USA | Snuggle is Real
Tenth & Pine | Organic Long Sleeve Infant Tie Gown | Seafoam Rainbow 0-3m
Green Toys | Green Recycling Truck
Childhood Store | Non-Toxic, Eco-Friendly Soy & Beeswax Triangle Crayons
BeginAgain | Balance Boat Endangered Animal | Eco-Friendly Imaginative Toys
Childhood Store | Non-Toxic, Eco-Friendly Soy & Beeswax Crayon Eggs | Handmade in USA
Childhood Store | Non-Toxic, Eco-Friendly Soy & Beeswax Crayons - 2-Pack
BeginAgain | U Build It Deluxe - 48 piece set | Eco-Friendly Imaginative Toys
BeginAgain | Butterfly A to Z Puzzle | Eco-Friendly Imaginative Toys
BeginAgain | Don't Dump Dumpty Game | Eco-Friendly Imaginative Toys
BeginAgain | Non-Toxic Bathtub Pal Assortment 12-peice | 100% Natural Rubber, Eco-Friendly Imaginative Toys
BeginAgain | Animal Parade A to Z Puzzle | Eco-Friendly Imaginative Toys
BeginAgain | Tinker Totter Robots | Eco-Friendly Imaginative Toys
BeginAgain | Tinker Totter Rockets | Eco-Friendly Imaginative Toys

Artificial Fragrance: Not Good, but Why? | FLYKID Journal

In using products with “fragrance” on our babies, we are rubbing chemicals onto their skin and directly applying potentially thousands of these chemicals each day from their diaper, wipes, lotion, and shampoo.
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What are Phthalates & Why Are They Bad? | FLYKID Journal

Phthalates are used in hundreds of products like detergents, lubricating oils, plastic clothes (raincoats & rainboots), children’s toys, and personal care products. Some of these personal care products include shampoos, hair sprays, soaps, and nail polish.
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What are Parabens & Why are They Bad? | FLYKID Journal

According to the Environmental Working Group, scientific studies have shown parabens can irritate the skin, disrupt hormones in the body, harm fertility and reproductive organs, affect birth outcomes, and increase the risk of cancer.
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